![]() ![]() ![]() This way you can incorporate your CTA in a way that's obvious and easy for your recipients to understand and act on. give you their attention, chat with you (via any mode of communication), or meet with you in person.Īs you can see, once you've determined the objective of your follow-up email, you can begin writing your note with a clear purpose. write you a review or help you complete a case study. Showing gratitude is professional and it's something people remember down the road - they might need to do business with you again in the future or refer you to a friend, colleague, or someone else in the industry.Įxamples of situations in which you'll want to say "thank you" to your email recipients include when they. Although this type of follow-up doesn't always warrant an immediate response, it leaves your recipients with a positive feeling about you and your brand. Be sure to state what it is you're hoping to catch up on specifically in your email to avoid a vague, or even lazy, sounding message - show your recipients how much you care about whatever it is you want to review with them. That's why catching up through a follow-up email can be so useful. After all, these situations might change their need for assistance from you and your business.įor example, maybe their business has recently expanded and they're finally in a place where they can afford your support or need your services now more than ever. If you haven't spoken to a connection in a while, hear big news about them or their company, or learn they've achieved a major accomplishment, you'll probably want to catch up with them and get the details directly from them about what happened. To make things even simpler for your recipient, you can add a link to a free meeting scheduling software, so they can add time to your calendar. In your email, you should provide detail about what you're looking to discuss in the meeting, and why the discussion will be of value for your recipient (know how you can help your recipient). Whether it's to pick their brain, pitch a product or idea, ask for assistance, or receive feedback, there's a chance you're writing your follow-up email to request another meeting or conversation. By clearly stating your need for the specific information you're looking to obtain, you'll provide them with clear directions on how they can respond to you in an efficient manner for both parties. You might ask for your recipient to clarify a piece of information about their business and/ or pain points, get a status update on a deal you're working with them on, or determine whether or not you made a sale. Sometimes, after having an initial conversation with someone, you might realize you forgot to ask them something or need additional information to be of assistance to them. Let's review four of the most common, primary objectives of a follow-up email: Information Needed This way, you can incorporate a strong call-to-action (CTA) that makes your recipient want to get back to you so you can achieve your end goal (whether that's a conversion, sale, building a stronger relationship with your recipient, etc.). Before you begin crafting your email, you must identify and clarify the end goal, or objective, of your message. You've met with your prospect, chatted with them over the phone, or exchanged information over email - now, it's time to send your follow-up email. In this guide, we'll cover the key steps to writing a successful follow-up email that will help you boost your open rates and conversions. Now, you might be wondering how to go about writing an effective follow-up email that actually accomplishes this end goal. This way, they want to open and respond to your message. So, you need to ensure it does catch your recipient's eye and provides them with some type of value. You're sending that follow-up message for a reason - to generate business, make a sale, or clarify or learn something. you (or the person sending the message) isn't " just checking-in" anyway - you're trying to accomplish something. However, these repetitive phrases are often ineffective because they rarely catch an email recipient's attention and typically don't appear to provide them with any immediate value.īut let's face it. They're common expressions for people to use, specifically in emails, when trying to convert leads, close deals, or simply get the information they need. These phrases signal a follow-up message. "Just wanted to check in to hear about."Thought I would just check in and find out.In a world filled with emails, texts, and instant messages, there are three phrases you probably find yourself consistently reading and writing:
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