“But if you go with £100 to spend and you’re willing to experiment, and look at brands you might have never looked at before, an outlet is a great place to find value.” “If you go just to buy a size 12 black dress, you will end up disappointed,” Gunn says. Outlet shopping is not for those searching for a very specific item. ![]() Shopping at outlet centres can be pot luck Gunn says outlets are also increasingly seen as a way of attracting new customers, who might not usually buy from a brand at full price but may go on to do so in the future. It is also a way of making space for new stock in their big stores, “without having half the space dedicated to sale items, which can look off-putting”. “They now want to sell as much as possible in an outlet store, generating revenue, too.” “There have been stories about retailers sending stock, or online returns, to landfill or burning them, which is very damaging,” Salter says. There is more scrutiny over what brands do with clothes they no longer want to sell in their high street branches or online. Now, with most clothes and shoes manufactured overseas, outlets are seen as a controlled and profitable way of getting rid of excess stock, Emily Salter, a senior analyst in retail at Global Data, says. There is more scrutiny over what brands do with clothes they no longer want to sell in high street branches or online One of the UK’s first outlet centres, Clarks Village in Somerset, which arrived in 1993, was attached to the C&J Clark factory and sold seconds – shoes that had small flaws – straight from the manufacturer. Will they always save you money? From factory seconds to excess stock ![]() McArthurGlen, which runs 26 outlet villages in Europe, including the UK’s biggest, Cheshire Oaks in Ellesmere Port, says its brands offer shoppers savings of up to 70% on recommended retail prices.īut how these outlet centres work often remains something of a mystery. Levi’s, Adidas, Guess and Nike are the most common outlet brands in Europe, and in the UK they are joined by Mountain Warehouse, Clarks, M&S, Next and the Body Shop. Some outlet shops offer massive reductions but are never going to be affordable – for example, Bicester Village’s Burberry trenches and Gucci tailoring.īut most outlets blend international labels such as Hugo Boss, Kate Spade or Coach with high street brands, and you can often pick up items for just a few pounds.
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